100% Cruelty-Free Brands

There are companies that are 100% cruelty free. However, there are some brands that are cruelty free but their parent company is not. Your definition of 100% cruelty free is entirely up to you. You should know that you are going to benefit the parent company financially if you purchase from one of their cruelty free brands. There is other list of brands that is cruelty free but is owned by companies that is not. Personally, I prefer to purchase and benefit the brand and company who is 100% cruelty-free and not owned by a parent company that is not cruelty-free. The list is not exhaustive as there are more companies that are cruelty-free but not known. Here’s some brands that I use and known of. By being 100% vegan, the products are free from any animal derived ingredients.

I also have added some brands sold in Canada. I am moving to Canada one day, so this might be helpful for myself and for my Canadian readers.

**- Leaping Bunny certified

*-PETA certified

ALBA Botanica **

Anastasia Beverly Hills*

Arctic Fox * (100% Vegan)

BH Cosmetics**


Dr. Brite**

Dr. Bronners** (100% Vegan)

EcoTools (100% Vegan)

e.l.f. Cosmetics *



First Aid Beauty

Hard Candy



Josie Maran*

Kat Von D Beauty* (almost 100% vegan)

Kylie Cosmetics

Luminance (100% vegan)


Manic Panic *

Meow Meow Tweet** (100% Vegan)


Nature’s Gate** (100% Vegan)


OSEA** (100% Vegan)

oVertone (100% Vegan)

Pacifica* (100% Vegan)

Paul Mitchell**

Physician’s Formula*


Real Techniques (100% Vegan)

Schmidt’s Deodorant ** (100% Vegan)


Shea Moisture *

Sonia Kashuk

Trader’s Joe*

Too Faced (just acquired by Estee Lauder)

ULTA House Brand

Wet N Wild*

Yes To**


Canadian Cruelty Free Brands:





Cruelty Free Brands Owned By a Parent Company Who is NOT Cruelty Free:

BareMinerals (owned by Shiseido)

Buxom (owned by Shiseido)

IT Cosmetics (L’Oreal)

NARS (Shiseido)

NYX (L’Oreal)

Tarte (Kose)

Too Faced (Estee Lauder) I removed it from my 100% cruelty free list because it was just acquired by Estee Lauder

Urban Decay (L’Oreal)